Salt Bae’s infamous London steakhouse has found itself among the city’s 100 worst-rated restaurants according to its Tripadvisor page. Nusr-Et in Knightsbridge has received a deluge of polarizing reviews since opening in September 2021.
It now ranks 17,410 out of 17,481 restaurants in London, with a total of two stars from 125 reviews at the time of writing. The last review on Nusr-Et’s page was posted four weeks ago, with recent posts both positive and negative. Comments date back to early October 2021.
Currently, there are 28 traveler reviews rated ‘Excellent’, 3 ‘Very Good’, 5 ‘Average’, 9 ‘Poor’ and 72 ‘Terrible’ left on the page. The most recent review left on the site read, “To be fair the sushi and steak were good. But not everything you wouldn’t get at a good steak house or mid-range sushi restaurant at 60% off the price.
READ MORE:Salt Bae is back at London restaurant Nusr-Et and he’s ditched steak to attack burgers and avocados
“With these awards, the restaurant should be able to compete with the high-end London dining scene and it falls far short when it comes to food, creativity or ambiance. Which brings me to my last point. The atmosphere was terrible. The crowd and stuff was very pseudo-chic. I’m not surprised reviews say they kick people out based on appearances.
“Everything was over-plated and presented on huge platters and with gold engraving. Who eats gold on their steak anyway? The place was empty on a weekend at 7:00 p.m. And all these hundreds of thousands of pounds of meat and fish are probably thrown away or served days after they should be.
“I mean the food was good and the prices not great, but it’s not worth visiting and it can’t compete with a good mid range steak house in London, neither with the London food scene nor with the amazing Turkish food scene. from North East London.
However, a review from five weeks ago took a more positive tone: “It was absolutely amazing. I’m Turkish but first time I went to Nusr-Et in London. Everything was amazing.
“They opened the doors immediately when we were out and gave us a nice table. The lady at reception was very helpful. We ordered beef carpaccio to start with cocktails. We tried Nusret Delight and Elvira.
“One of the Turkish team managers served us carpaccio, it was the best carpaccio I have ever tried. As a main course, we ordered beef lokum and a burger, and an ottoman salad … It was the best burger, especially the bun. Everything was so fresh.
“We finished our meal with Turkish baklava of course. The service was amazing and creative. The servers are very talented. Different shows for different dishes. We will definitely be back to have more delicious dishes. Thank you for everything.”
On Nusr-Et’s page, the flurry of recent reviews has been both positive and negative. Three reviews posted on April 24 claimed that one of the restaurant managers had been rude and turned them away, even though they had all claimed to have booked their reservations months before. Others praised the steakhouse for its “incredible food” and impeccable service.
Regarding how the site identifies false reviews, a spokesperson told MyLondon: “Temporarily suspending a business’s listing is standard moderation practice at Tripadvisor, implemented when a Specific rating threshold is subject to a company that does not describe first-hand experience.
“These suspensions are intended to prevent reviews that are not first-hand accounts from appearing on listings, ensuring that travelers can trust the content on our site.
“As the world’s most trusted travel and hospitality advisory platform, we are focused on protecting the integrity of content on Tripadvisor. We take many steps to ensure our users can get accurate information about the millions of businesses listed on our platform.
“Every review submitted to Tripadvisor must first pass through our review analytics system, which maps the how, what, where and when each review is before it is published. With over 20 years From experience tracking reviews, we can spot what’s normal behavior and what’s not.
In December 2021, Tripadvisor issued a “lockdown ban” on Nusr-Et’s page, meaning people could no longer leave reviews. A message has been posted warning people that they cannot leave comments or reviews at this time.
The message read: “Due to a recent event that has attracted media attention and caused an influx of review submissions that do not depict a first-hand experience, we have temporarily suspended the publication of new reviews for this list.
“If you had a first-hand experience at this property, please check back soon – we look forward to hearing your review!”
A Tripadvisor spokesperson told MyLondon at the time they put a “lockdown notice” on the page, which suspends publication of any new review submissions. They said: “We apply foreclosure reviews whenever a property receives an influx of review submissions that do not describe a first-hand customer experience.
“Our review guidelines make it clear that we only accept reviews that describe the first-hand experience of the reviewer. For this reason, we do not allow second-hand comments from reviewers who may have heard or read an incident via social media or editorial media reports.
“We will continue to monitor incoming review submissions to determine the most appropriate time to end the temporary suspension. We encourage customers who have had a first-hand experience at the restaurant to check it out and submit their review when the suspension is lifted.
“The purpose of the lockdown notice is simply to prevent other notices that aren’t first-hand accounts from appearing on the list.”
Tripadvisor’s Policy on Reviews, Comments and Use of Other Interactive Areas states that users who submit content must comply with their “Posted Guidelines”, and “You expressly agree not to post, upload, transmit, distribute, store, create, or otherwise publish through the Services. any Content from you that:
“Is false, unlawful, misleading, libelous, defamatory, obscene, pornographic, indecent, lewd, suggestive, harassing (or advocates the harassment of another person), threatening, invasive of privacy or publicity rights, abusive, inflammatory , fraudulent or otherwise objectionable.”
Other guidelines include not posting comments that are offensive to the online community that “promote racism, bigotry, hatred or physical harm of any kind against any group or individual”, “would constitute, encourage, promote or would provide instructions for the conduct of an illegal activity, a criminal offence”, or provides information about illegal activities, to name a few.
The site reserves the right to “remove without notice any message or other Content from the Services, if it believes in good faith that such Content violates this Agreement or believes that the removal is reasonably necessary to protect the rights of the Tripadvisor Companies and / or other users of the Services”. If a user objects to a deletion, they can ask the site to contest the decision.
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In October 2021, MyLondon reported that Nusr-Et received very few negative reviews on Google and Facebook. At the time of writing, the restaurant has an average rating of 3.1 stars from 481 Google reviews and 4.5 out of five stars from 77 Facebook votes. Most reviews left on Google consist of both low and high star ratings with few reviews.
On SquareMeal, it received a total of seven out of ten out of twelve reviews, and 4.5 out of five out of 277 reviews left on OpenTable. Salt Bae recently announced that it will be opening its 31st restaurant in New York.
The restaurant already caused a stir last year when customers alleged they were turned away at the door despite having a pre-booked reservation, while others were told they had half an hour to finish their meal in the middle of their meal.
MyLondon has contacted Nusr-Et for comment.