TRUTH Social is the new Trump Steaks
Of course, several outlets had tried to make such a platform work, with mixed success. Talk, launched in 2018 and founded by, among others, Republican super-donor Rebekah Mercer, exploded among a certain subset of the right before collapsing and burning after “tech overlords” (phrase of Mercer) banned him from their platforms after January 6th. insurrection, knocking its user base off a cliff; it has since reappeared, but it is a ghost town. Gab, another platform vying for disgruntled Trumpers, was hacked in February last year, exposing 70 gigabytes of passwords and private communications. Gab, like Parler, claims to have millions of users, but more likely a few hundred thousand. Gab and Parler had another common problem. An obvious flaw in building a social network for those who are banned from other social networks is that it quickly becomes overrun by the kind of people who are, well, banned from social networks: white supremacists, anti-Semites , eccentrics and Nazis.
TRUTH Social had something these other social networks didn’t: Trump himself. Sure, Gab and Parler might have been duds, but they didn’t have Donald Trump. TRUTH Social was the answer to a problem, in the classic startup sense: millions of Trump superfans circulating on multiple social networks, none of which featured their favorite president. If Trump were to create a social network for his supporters – all very good people, of course – they would come.
Thus, TRUTH Social was born from a double imperative. The first was to provide a hub for Trump’s own posts where they could never be deleted. Since being banned from Twitter in January 2021, Trump has tried to find the magic again, with pitiful results. For a month, he dabbled in blogging but, like so many other Blogspot users, he quickly ran out of steam; his articles receiving little attention or traffic, he quit after four weeks and cleaned the internet of his posts. He still sends out semi-daily streams of updates – some faked to look like tweets, featuring his familiar avatar – most of which have his mix of invective and inconsistency. They are explosive – many include accusations about the 2020 election that are crazier than anything he said before Jan. 6. millions of dollars, that the real insurrection happened on November 3, the presidential election, and not on January 6 – which was a day of protest against the fake election results,” Trump wrote in October, referring to the House committee that investigated his effort to nullify the 2020 election. But those updates don’t move the needle either.