A Sunderland butcher with the golden touch has come up with his own cut-price version of Salt Bae’s infamous gold-coated tomahawk steak.
Priced at £100, John Stirk’s steak leaves less of a hole in the pocket than Nusret Gökçe’s (Salt Bae) £850 offer at his restaurant in Knightbridge.
Mr Stirk, who is also a restaurateur by trade, said he wanted to emulate the famous dish at an affordable price, reports The I.
The 35-year-old said: “I don’t think Salt Bae is the problem, fair play for him.” I think people post pictures of their receipts.
Sunderland butcher and restaurateur John Stirk has recreated the now infamous Salt Bae recipe, priced at an affordable £100 at his restaurant ‘The Broadway – Stirks Steakhouse’
“Bills of thousands of pounds, sharing them on social media is vulgar. I know people here who make less a month than the price of a dinner.
“I want people to come to my restaurants and have a good, honest meal. I want them to enjoy the food and be happy about it. Not the money they spend.
Mr Stirk says he has already sold more than 40 golden tomahawk steaks since adding the option to his menu this weekend.
The business owner is a former BBC Young Butcher of the Year nominee and founded his butcher shop in Sunderland, Tyne and Wear ten years ago.
He branched out with a nearby restaurant five years later named ‘The Broadway: Stirks Steakhouse’ and he has since opened a second restaurant in Durham.
Mr Stirk refers to his restaurants as ‘traditional Anglo-Italian steakhouses’ and his highest price for a large tomahawk was previously £30 before his chefs started browning them.
“We source our meat from local farms and care about the food, not the glamour,” he added.
Nusret Gökçe (Salt Bae), 38, poses on Instagram with a grilled tomahawk steak wrapped in 24k gold foil and priced at over £700
Since opening in September, the Nusr-Et steakhouse in west London has become a popular haunt for celebrities, including footballer Rio Ferdinand and reality TV star Gemma Coillins.
This is a well-done dry-aged steak. We’ll cover it in gold for you, no problem. It requires a bit of skill by the way – there’s some craftsmanship involved.
“If people want to go to Knightsbridge and pay £850 then go there. Our customers loved our £100 steak. Of course, we also earn money with us. But I think it’s much more accessible.
“I think the difference here is that we make great grass-fed beef from Northumberland and the North East, and the fact that we’ve already sold over 40 shows shows there’s a clear appeal to pack things in gold.”
Salt Bae, 38, has become a culinary icon in Britain since opening his restaurant Nusr-et in west London and has nearly 40million Instagram followers.
Queues outside his restaurant and a flurry of photos on Instagram added to the appeal of the restaurant – which has been graced by celebrities Rio Ferdinand and reality TV presenter Gemma Collins.