Plant-based tenderloin steaks mimic texture of real meat, fancy restaurant prices

NEWYou can now listen to Fox News articles!

A new competitor in the plant-based meat substitute has skipped burgers to offer a replacement for a premium cut of steak.

Juicy Marbles says its new plant-based filet mignon is “ultra-tender” and mimics the muscle texture and marbling of traditional steaks “by aligning and layering the fibers from the bottom up with all-natural ingredients.”

Luka Sincek, a microbiologist who co-founded Juicy Marbles, said in a written statement that the hardest part of developing fake meat was “getting the fiber alignment and intramuscular fat structure right – the marbling.” .

Juicy Marbles claims its new plant-based filet mignon is “ultra-tender” and mimics the muscle texture and marbling of traditional steaks
(Juicy Marbles)

STUNTMAN SITS IN BEAN DIP FOR 24 HOURS TO SUPPORT CALIFORNIAN RESTAURANT

“The most expensive steaks in the world are known for their lush marbling,” Sincek said. “It takes a lot of energy and a rare breed of cow to do that. With plant meat, we control it, and so over time we can increase our steak production and bring the price down. Eventually, we we will be able to make the most premium meats accessible to all.”

Juicy Marbles has just started selling the plant-based net on its website, and it’s not cheap. It is priced at $147.58 for 600 grams, or about 1.3 pounds. The company said that was enough to feed four people, “or three really hungry people”. That comes out to almost $37 per serving, even dividing it into four.

Juicy Marbles says its new plant-based filet mignon is "ultra-tender" and mimic the muscle texture and marbling of traditional steaks

Juicy Marbles claims its new plant-based filet mignon is “ultra-tender” and mimics the muscle texture and marbling of traditional steaks
(Juicy Marbles)

CLICK HERE TO GET THE FOX NEWS APP

However, the company is still striving for more diner reviews and offering a steep discount. Customers who join its testing program can get two samples for $20 instead of nearly $150 for one.

Juicy Marbles is aiming for a very different model from that adopted by other competitors in the vegetable protein market. Companies like Beyond Meat and Impossible Foods sell substitutes for less extravagant meat products like hamburger patties and sausages through grocery stores and restaurant chain partnerships, rather than directly to consumers through a website.

Juicy Marbles says its new plant-based filet mignon is "ultra-tender" and mimic the muscle texture and marbling of traditional steaks

Juicy Marbles claims its new plant-based filet mignon is “ultra-tender” and mimics the muscle texture and marbling of traditional steaks
(Juicy Marbles)

CLICK HERE TO SUBSCRIBE TO OUR LIFESTYLE NEWSLETTER

And unlike some of its competitors, Juicy Marbles sells its fake steak unseasoned.

“The allure of meat is not just the texture or flavor, it’s also the simplicity of preparation,” Vladimir Mickovic, brand manager at Juicy Marbles, said in a written statement. “A pinch of salt, a sizzle in the pan and boom – you have a tasty protein on your plate.”

Dino S. Williams