Marco Pierre White will sell 3D-printed vegan steaks, the same price as beef

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Celebrity chef and restaurateur Marco Pierre White is to start selling 3D-printed vegan steaks in his UK restaurants.

The alternative steaks are made by Israel-based Redefine Meat, a company that claims to mimic the look, flavor and texture of beef using artificial intelligence.

Marco Pierre Blanc

The celebrity chef runs more than 20 steakhouses across the country, where the new steaks will be served, as well as three of his other London-based restaurants.

It comes after he was ‘blown away’ since trying Redefine’s layered meat substitutes.

“The world needs to eat less meat. But the reality is that so far, plant-based meat products have fallen far short of the quality and versatility needed for our menus,” he said. The Telegraph.

According to reports, vegan steaks will be priced between £20 and £30 in restaurants, in line with similar price ranges for non-vegan offerings.

Company aims to transform meat with its New-Meat alternatives

3D printed vegan steaks

Redefine launched the steaks in Israel last year. Here they have become available in over 150 restaurants after a successful launch in 2018.

It is the result of years of research and development on the sensory experience of tasting meat.

And now the company claims to have “mastered” the complex molecular structure of meat, and how to process it plant-based.

This is with the aim of creating a world “where everyone can enjoy great meat without compromise”.

Emily is a news and feature writer for Plant Based News. Previously, she worked as a journalist in Devon, UK covering local issues ranging from politics to the environment. More From: Emily Baker

Dino S. Williams