Alex Charchar compares the stories and branding of Pixar and Dreamworks.
"Pixar is a billion dollar company because it knows how to tell a story. They know how important it is and that without a strong story at the core, all the technical wizardry and aesthetic mastery of their films would be overly sweet... When there is a lack of a story—of an idea—there is nothing but average design to be found." Stories their brands tell