Saturday, July 03, 2010

The Different Stories of Pixar and Dreamworks

Alex Charchar compares the stories and branding of Pixar and Dreamworks.

"Pixar is a billion dollar company because it knows how to tell a story. They know how important it is and that without a strong story at the core, all the technical wizardry and aesthetic mastery of their films would be overly sweet... When there is a lack of a story—of an idea—there is nothing but average design to be found." Stories their brands tell

1 comment:

  1. The Pixar ones are better, but some of them are a lot weaker than Alex seems to think (Cars and Finding Nemo). IMO.

    Here's a great article on Pixar and Dreamworks.

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