Thursday, November 06, 2008

Best Third Space

Third space is where you want to be. Not your home. Not your work. But the third one. Matt Perman suggests Starbucks could up their game on this with free wifi. I agree.
I don’t want to sound down on Starbucks here. They do great work. But if their value proposition is that they create a “third space” rather than simply selling coffee, they have an opportunity here to do things better and advance their brand.
Plug-sockets would help that too. The one other thing they could do, in the UK at least, is start opening late into the evening.

Anyways, ht to JT, and nice to have a new clear-thinking blog to read.